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A marketing orientation has been defined as a "philosophy of business management." or "a corpora A firm employing a product orientation is mainly concerned with the quality of its own product.
Essay # 2. Framework of International Marketing: Once a firm decides to enter international markets, it needs to set objectives as to what it intends to achieve out of its international marketing operations.
The IJ-ARBSS is an interdisciplinary open access blind peer-reviewed refereed journal published by Human Resource Management Academic Research Society (HRMARS) that publishes significant contributory researches in different fields of social sciences, business and education management.International marketing management 2 essay